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We feature the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. We cover the entire pipeline– demand generation, lead management, sales effectiveness, technology and more– all focused on helping you find, manage and win more business.
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Friday Jul 26, 2024
Friday Jul 26, 2024
This week's show is entitled, "8 Jobs for Modern B2B CMOs" and my guest is Cristine Kao, Chief Marketing Officer at ABC Fitness Solutions.
Tune in to:
- Discover the 8-10 multifaceted roles a CMO must embody today, from being a Revenue Accountable leader to a Strategic Growth Driver and everything in between.
- Gain Insights on how to adapt and pivot in a dynamic marketing environment without losing sight of your North Star.
- Understand the importance of maintaining a healthy, active lifestyle and how Cristine integrates this into her role at ABC Fitness.
Read the transcript on our blog (search Kao)
Matt interviews the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com.
Sales Pipeline Radio was recently listed as a 30 Best Sales Management Podcasts
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