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We feature the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. We cover the entire pipeline– demand generation, lead management, sales effectiveness, technology and more– all focused on helping you find, manage and win more business.
Episodes
Friday Apr 26, 2024
Friday Apr 26, 2024
This week's show is entitled, "Balancing Brand and Demand in a Scale-Up Business" and my guest is Chris Bauserman, CMO at Conexiom.
Tune in to Learn About:
- Creating Urgency in Marketing: Use strategies analogous to spearfishing and account-based marketing to generate urgency in the market.
- Foundations of Alignment: Rethink Ideal Customer Profiles (ICP) and analyze customer data to target high-value segments effectively.
- ROI and Decision-making: Understand acquisition costs and customer lifetime value to make informed business decisions aligned with corporate objectives.
Watch the video, listen in below and/or read the transcript below.
Matt interviews the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com.
Sales Pipeline Radio was recently listed as a 30 Best Sales Management Podcasts
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