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We feature the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. We cover the entire pipeline– demand generation, lead management, sales effectiveness, technology and more– all focused on helping you find, manage and win more business.
Episodes
Friday Mar 03, 2023
Friday Mar 03, 2023
This week's show is entitled, "How a ‘Day 1 Mentality’ Wins in B2B Sales and Marketing" and my guest is Rishi Dave, Expert Partner at Bain & Co.
Tune in to hear more about:
- The Day One mentality of B2B buying
- Building credibility and attention with decision makers before they're ready to buy
- How do RFPs play into the Day One mentality, and should we even be using them?
- The impact and importance of communities given specific data
Listen now, watch the video, and/or read the transcript on the Heinz Marketing blog (search "Rishi Dave"). 
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com.
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