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We feature the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. We cover the entire pipeline– demand generation, lead management, sales effectiveness, technology and more– all focused on helping you find, manage and win more business.
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Thursday Apr 27, 2023
Thursday Apr 27, 2023
This week's show is entitled, "How vs Who: Why Relationships Still Matter in the Age of AI" and my guest is David Rush, Founder/CEO of SmallWorld.
Tune in to hear more about:
- Why sales and marketing are about timing and trust and how companies can leverage trust as an asset more often.
- Why relationships are critical to business success, and why it's not always easy to measure their depth.
- How SmallWorld helps companies identify the fastest path of connectivity into senior-level decision-makers by getting down to the person level and enabling warm introductions from people within the ecosystem of a company who have relationships and intrinsic motivation to make those introductions.
Watch the video, listen in now and/or read the transcript on the Heinz Marketing blog (search "David Rush").
Matt interviews the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com.
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