Wanna Be CMO of a B2B Travel Company Right Now? Here’s How One is Pivoting and Winning

This week's show is called "Wanna Be CMO of a B2B Travel Company Right Now?  Here’s How One is Pivoting and Winning" and her name is Wendy White, VP of Global Marketing at Egencia.

As a marketing leader, not only in travel, but in B2B travel, this has been an interesting year. I ask Wendy to share a little bit about what it was like mid-March as the you-know-what started hitting the fan and what that was like internally for her.  

As business leaders, we're going to have to figure out how to lead through this. I ask Wendy how she helped the team learn how to lead the customer, lead prospects, really be a voice of leadership and thought leadership to help figure out how to get through this together.  

"...bring your empathy to the fore and start putting yourself in the shoes of those customers.

We asked ourselves what message is changing right now?

What do clients and prospects need to hear?

And we decided for us the best thing we could do was be a source of information and education."

We also talk about how resiliency is super important in a leader.  This AND A LOT MORE.  Listen now and/or read the full transcript on the Heinz Marketing blog starting Mon. 9/7 at 6am PST. 

Sales Pipeline Radio is sponsored and produced by Heinz Marketing on the Funnel Radio Channel.  I interview the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to Sheena.