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We feature the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. We cover the entire pipeline– demand generation, lead management, sales effectiveness, technology and more– all focused on helping you find, manage and win more business.
Episodes
Friday Jun 26, 2020
“You’re Hired, Just in Time for a Pandemic!”
Friday Jun 26, 2020
Friday Jun 26, 2020
This week's episode is entitled "You’re Hired, Just in Time for a Pandemic! a lively Q & A with Chorus.ai CEO Jim Benton".
Jim was new to Chorus when the pandemic hit! Jim has a front row seat in terms of seeing how conversations have changed. I ask him what prospects are talking about and how sales teams are pivoting some of their messages as well. We talk about what he has seen by mining their own data and by listening to those changes and what they're finding about the way sales teams have really pivoted in this time.
Surprising to some, connect rates are at least holding steady, if not going up. Prospects are more open to talking to sales reps, especially those who have shown they can provide some value. It'll be interesting to see if that continues as we get into more back-to-the office or more of a hybrid work-from-home-work-from-the-office, wherever we are mode. Jim shares some of the data that supports this and how that can give some optimism to sales teams.
This and a lot more! Read the full transcript on the Heinz Marketing blog starting Mon. 6/29/20 at 6am PST.
Sales Pipeline Radio is sponsored and produced by Heinz Marketing on the Funnel Radio Channel. I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena.
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