Sales Pipeline Radio

This week's show is entitled, "Seven AI Agent Archetypes for B2B GTM" and my guest is Jessie Johnson, Principal Analyst at Forrester.

Tune in as we discuss...

• AI isn’t replacing marketers, it’s reshaping what they do. The fear of being replaced is shifting toward a more useful question: what do I bring to this that AI can’t?
• Not all AI agents are created equal. Forrester’s seven AI agent archetypes give go-to-market teams a practical way to think about which type of AI they need and where it actually belongs in their workflow.
• Trust AI aggressively, but verify religiously. The teams winning with AI aren’t the ones who set it and forget it…they’re the ones who stay deeply in the loop, questioning outputs until the trust is truly earned and the sources are transparent.

Listen Now | Watch the video HERE

Matt interviews the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to acceleration@heinzmarketing.com.

Sales Pipeline Radio was recently listed as one of 30 Best Sales Management Podcasts and Top 60 Sales Podcasts

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! You can even ask Siri, Alexa and Google or search on Audible!

 

This week's show is entitled, "Leadership Strategies for Sales Managers Under Pressure" and my guest is Steven Rosen, Founder of STAR Results.

Tune in as we discuss...

• Sales performance doesn't break, it drifts. Missed quarters don't happen overnight. Coaching stops, training goes unreinforced, and standards quietly erode under pressure until the damage is already done.
• Coaching the deal is not coaching the rep. Too many managers mistake deal reviews for development. Real coaching means building the skills like discovery, prospecting, and closing...not just managing the pipeline.
• Enforcement is the missing link most organizations overlook. Even when companies train managers well, results fade without second-line leaders holding the system accountable. Good managers aren't the problem; the system around them is.

Listen Now | Watch the video HERE

Matt interviews the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to acceleration@heinzmarketing.com.

Sales Pipeline Radio was recently listed as one of 30 Best Sales Management Podcasts and Top 60 Sales Podcasts

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! You can even ask Siri, Alexa and Google or search on Audible!

 

This week's show is entitled, "Standing Out in a Commoditized Market" and my guest is Steve Gielda, Managing Partner at Ignite Selling.

Tune in as we discuss...

1. Buyers buy outcomes, not products. Know what the customer is trying to achieve before you start selling. Features and demos can wait.
2. Price is rarely the real reason you lose a deal. When reps say they lost on price, customers usually tell a different story. Dig deeper.
3. Reframe the decision criteria before your competitor does. If you let the buyer define the evaluation on their own, a competitor likely already shaped that list. Get there first.

Listen Now | Watch the video HERE

Matt interviews the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to acceleration@heinzmarketing.com.

Sales Pipeline Radio was recently listed as one of 30 Best Sales Management Podcasts and Top 60 Sales Podcasts

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! You can even ask Siri, Alexa and Google or search on Audible!

 

In this special episode of Sales Pipeline Radio from the Innovation Pavilion at Cvent CONNECT 2025, Matt spoke with Kate Hammitt, VP of Marketing at Cvent, and Alyssa Peltier, Director, Market Strategy & Insights at Cvent Consulting.

Don't miss an episode! Subscribe to Sales Pipeline Radio or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on demand). In just 20 fast-paced minutes, host Matt interviews the brightest minds in sales and marketing, delivering actionable advice, best practices, and insights for B2B sales and marketing professionals. Sales Pipeline Radio was recently recognized as one of the 25 Best Sales Management Podcasts and Top 60 Sales Podcasts—don’t miss out!

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! You can even ask Siri, Alexa and Google or search on Audible!

In this special episode of Sales Pipeline Radio from the Innovation Pavilion at Cvent CONNECT 2025, Matt spoke with Ajith Krishnankutty, Head of Experiential Marketing at Capital Group.

Don't miss an episode! Subscribe to Sales Pipeline Radio or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on demand). In just 20 fast-paced minutes, host Matt interviews the brightest minds in sales and marketing, delivering actionable advice, best practices, and insights for B2B sales and marketing professionals. Sales Pipeline Radio was recently recognized as one of the 25 Best Sales Management Podcasts and Top 60 Sales Podcasts—don’t miss out!

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! You can even ask Siri, Alexa and Google or search on Audible!

In this special episode of Sales Pipeline Radio from the Innovation Pavilion at Cvent CONNECT 2025, Matt spoke with Andrew DePaul, Director, Digital Marketing at CAIS.

Don't miss an episode! Subscribe to Sales Pipeline Radio or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on demand). In just 20 fast-paced minutes, host Matt interviews the brightest minds in sales and marketing, delivering actionable advice, best practices, and insights for B2B sales and marketing professionals. Sales Pipeline Radio was recently recognized as one of the 25 Best Sales Management Podcasts and Top 60 Sales Podcasts—don’t miss out!

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! You can even ask Siri, Alexa and Google or search on Audible!

This week's show is entitled, "Building Sales Relationships in the Age of AI" and my guest is Sarika Garg, GM and VP of Product for Commerce Hub at HubSpot.

Tune in to...

1. Learn how AI tools can automate repetitive tasks like customer research and proposal creation, giving sellers more time to build relationships and focus on strategy.
2. Discover how AI simplifies complex buyer journeys and helps close deals more efficiently through data-driven insights and automation.
3. Explore the shift from traditional sales processes to AI-driven systems that enhance productivity, decision-making, and overall sales effectiveness.

Listen Now | Watch the video HERE

Matt interviews the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to acceleration@heinzmarketing.com.

Sales Pipeline Radio was recently listed as one of 30 Best Sales Management Podcasts and Top 60 Sales Podcasts

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! You can even ask Siri, Alexa and Google or search on Audible!

 

This week's show is entitled, "AI-Native Demand Generation Best Practices" and my guest is Alex Roy, Founder & CEO at SalesboxAI.

Tune in to learn:

1. Discover how AI Native Demand Gen helps orchestrate personalized, efficient marketing at scale.
2. Understand the role of real-time intent signals in identifying and engaging the right leads.
3. Learn about overcoming common barriers to AI adoption in sales and marketing teams.

Listen Now | Watch the video HERE

Matt interviews the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to acceleration@heinzmarketing.com.

Sales Pipeline Radio was recently listed as one of 30 Best Sales Management Podcasts and Top 60 Sales Podcasts

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! You can even ask Siri, Alexa and Google or search on Audible!

 

In this special episode of Sales Pipeline Radio from the Innovation Pavilion at Cvent CONNECT 2025, Matt spoke with Amanda Young, Sr. Director, Global Events at ConnectWise.

Don't miss an episode! Subscribe to Sales Pipeline Radio or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on demand). In just 20 fast-paced minutes, host Matt interviews the brightest minds in sales and marketing, delivering actionable advice, best practices, and insights for B2B sales and marketing professionals. Sales Pipeline Radio was recently recognized as one of the 25 Best Sales Management Podcasts and Top 60 Sales Podcasts—don’t miss out!

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! You can even ask Siri, Alexa and Google or search on Audible!

In this special episode of Sales Pipeline Radio from the Innovation Pavilion at Cvent CONNECT 2025, Matt spoke with Alura Roe, Director of ABX/Field Marketing, and Ashley Biggie, Sr. Field Marketing Manager at 6sense.

Don't miss an episode! Subscribe to Sales Pipeline Radio or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on demand). In just 20 fast-paced minutes, host Matt interviews the brightest minds in sales and marketing, delivering actionable advice, best practices, and insights for B2B sales and marketing professionals. Sales Pipeline Radio was recently recognized as one of the 25 Best Sales Management Podcasts and Top 60 Sales Podcasts—don’t miss out!

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! You can even ask Siri, Alexa and Google or search on Audible!