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We feature the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. We cover the entire pipeline– demand generation, lead management, sales effectiveness, technology and more– all focused on helping you find, manage and win more business.
Episodes

Friday Sep 23, 2022
Roadblocks to Delivering a Competitive Buying Experience
Friday Sep 23, 2022
Friday Sep 23, 2022
This week's show is entitled, "Roadblocks to Delivering a Competitive Buying Experience" and my guest is Rusty Bishop, CMO at Bigtincan.
Tune in to hear more about:
- The evolution of sales enablement
- Why CMO's should care about sales enablement and how to make it a leadership team priority.
- Who should own sales enablement, Sales or Marketing?
- What sales enablement can do for the entire customer life cycle
Listen in now for this and MORE, watch the video or read the transcript on the Heinz Marketing blog (search "Bishop").
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com.

Friday Sep 16, 2022
Leveraging AI to Find Your Best Prospects
Friday Sep 16, 2022
Friday Sep 16, 2022
This week's show is entitled, "Leveraging AI to Find Your Best Prospects and my guest is Jonathan Spier, CEO at Rev.
Tune in to hear more about:
- The importance of marketing above the funnel
- The difference between an addressable market and a serviceable, obtainable market
- What ExO graphics are, and how it better defines target markets above the funnel
- Recommendations for how often target sales lists and criteria should be updated
Listen in now for this and MORE, watch the video or read the transcript on the Heinz Marketing blog (search (Spier).I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com.

Friday Sep 09, 2022
How to Hire, Onboard and Coach World-Class Sales Talent
Friday Sep 09, 2022
Friday Sep 09, 2022
This week's show is entitled, "How to Hire, Onboard and Coach World-Class Sales Talent" and my guest is Justin Clifford, Head of Sales at Demandwell.
Tune in to hear more about:
- Hiring in a remote and hybrid environment
- Strategies for better onboarding
- Training with more empathy for the entire team
Listen in now for this and MORE, watch the video or read the transcript on the Heinz Marketing blog (search "Justin Clifford").I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com.

Friday Sep 02, 2022
You Have a Ton of Sales Data. What to Do With it?!
Friday Sep 02, 2022
Friday Sep 02, 2022
This week's show is entitled, "You Have a Ton of Sales Data. What to Do With it?!" and my guest is Steve Richard, Senior Vice President, Value Acceleration at Mediafly.
Tune in to hear more about:
- Sales intelligence and the increase in sales transparency
- The process of raising and training a sales rep
- Key tips for entrepreneurship
Listen in now for this and MORE, watch the video or read the transcript on the Heinz Marketing blog (search "Steve Richard".
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com.

Friday Aug 26, 2022
Friday Aug 26, 2022
This week's show is entitled, "Selling Through Tough Times: Grow Your Profits and Mental Resilience Through Any Downturn" and my guest is Paul Reilly, President of Tom Reilly Training and author of "Selling Through Tough Times, Grow your profits and mental resilience through any downturn"
Tune in to hear more about:
- What makes for successful, resilient sellers
- Adopting a positive first response to adversity
- Positive reframing and messaging pivots for sellers and marketers
Listen in now for this and MORE, watch the video or read the transcript on the Heinz Marketing blog (search Reilly).
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com.

Friday Aug 12, 2022
Leading Your Sales Team in Times of Change
Friday Aug 12, 2022
Friday Aug 12, 2022
This week's show is entitled, "Leading Your Sales Team in Times of Change" and my guest is Steven Rosen, Sales Leadership Coach at STAR Results.
Learn about:
- The importance of sales focus for leaders
- Result-oriented time management
- How to reduce distractions and improve work efficiency
Listen in now for this and MORE, watch the video or read the transcript on the Heinz Marketing blog starting Monday, 8/15/22 at 6am PST (search "Rosen").
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com.

Friday Aug 05, 2022
Closing the Funding Gap for Woman and Minority-Owned Start-Ups
Friday Aug 05, 2022
Friday Aug 05, 2022
This week's show is entitled, "Closing the Funding Gap for Woman and Minority-Owned Start-Ups" and my guest is Omi Bell, Founder & CEO of Black Girl Ventures.
Listen in to learn about:
- The venture capital funding gap for woman and minority-owned start-ups
- A framework for diverse hiring, marketing, and funding
- Important skills and lessons from door-to-door sales
Listen in now for this and MORE, watch the video or read the transcript on the Heinz Marketing blog starting 8/8/22 - 6am PST (Search "Bell"). I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com.

Friday Jul 08, 2022
How and Why a Bulletproof Sales Mindset Requires Resilience
Friday Jul 08, 2022
Friday Jul 08, 2022
This week's show is entitled, "How and Why a Bulletproof Sales Mindset Requires Resilience" and my guest is Rhonda Petit, Sales & Business Peak Performance Coach at 3x5 Coaching LLC and the author of "The Spirit of Selling".
Listen in to learn:
- Is resilience something people are born with or can it be acquired?
- What can introverts offer to selling?
- How to hire for resilience
- How to maintain a successful, positive attitude
Listen in now for this and MORE, watch the video or read the transcript on the Heinz Marketing blog (search "Petit").I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com. For sponsorship opportunities, contact Cherie@heinzmarketing.com

Friday Jun 03, 2022
Friday Jun 03, 2022
This week's show is entitled, "Read the Virtual Room! Interpersonal Connection/Relationship Skills for the Current Virtual Era" and my guest is Betty Monroe, Owner at Connective Engagement.
Tune in to hear more about working the virtual room and learn how to:
- Rebuild rapport
- Develop interpersonal skills in a virtual environment
- Be comfortable presenting your authentic self
- Build genuine relationships with coworkers and clients
Listen in now for this and MORE, watch the video or read the transcript on the Heinz Marketing blog (search Monroe).
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com. For sponsorship opportunities, contact Cherie@heinzmarketing.com

Friday May 13, 2022
New Insights & Benchmarks for Customer Experience
Friday May 13, 2022
Friday May 13, 2022
This week's show is entitled, "New Insights & Benchmarks for Customer Experience" and my guest is Alan Gonsenhauser, Principal & Founder at Demand Revenue.
Tune in to hear more about prioritizing the customer experience and learn:
- the difference between the infinite loop of prospect experience and lead management
- the risk of aggressive over-marketing
- how to utilize NPS to energize your organization
- how CMOs can avoid common pitfalls through innovation
Listen in now for this and MORE, watch the video or read the transcript on the Heinz Marketing blog starting Mon. 5/16/22 (search Gonsenhauser).
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com. For sponsorship opportunities, contact Cherie@heinzmarketing.com