Sales Pipeline Radio

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Talking about the Demand Unit Waterfall

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Some of the points Matt will be covering with Terry Flaherty and Kerry Cunningam of SiriusDecisions will include:

  • Why did SiriusDecisions update the demand waterfall?
  • What's a Demand Unit and why does it matter?
  • What's a Demand Map and what value does it deliver?
  • What are the major changes/differences that Sirius introduced in this version of the waterfall?
  • What has the reaction been to the new waterfall?
  • What are some of the major things to consider when implementing the Demand Unit waterfall?